PRODUCTION/ CONSUMPTION

Agriculture is a business, with products taken to market for consumers. The demands of consumers, their likes and dislikes, often drive what farmers produce. The profit margins in farming are slim, with high costs of doing business in New Jersey and competition from around the country and the world. What if a farmer experiences a bad weather year and the harvest is small, or non-existent? Throughout New Jersey’s history, local farmers have had to be savvy entrepreneurs and businesspeople, catering and marketing to a constantly growing and changing consumer base.

production

Holman and Warren Groceries displays a bounty of New Jersey produce (and some more exotic products, like bananas) for Princeton’s fruit and vegetable consumers at their store on Nassau Street.
Collection of the Historical Society of Princeton